Follow by Email

Tuesday, May 23, 2017

Interview with author KRISTEN ULMER



The Art of Fear: Why Conquering Fear Won’t Work and What to do Instead


Kristen Ulmer is thought leader, fear specialist and former professional extreme athlete who radically challenges existing norms about fear. Named the best woman extreme skier in the world for 12 years and voted the North American most extreme woman athlete in all disciplines, Ulmer has spent a lifetime facing fear. She spent 15 years being labeled “fearless” by the outdoor industry, a designation she now realizes is not only impossible, but undesirable. Recognizing the deep misunderstanding we all have when it comes to the emotion of fear, Ulmer seeks to end our humanity-wide war against it, which will not only resolve many common, epidemic problems we face, but allow us the greatest chance to achieve our whole-mind potential. Her work has been featured in The Wall Street JournalThe New York TimesForbesNPRMoreOutside,and USA Today, to name but a few. Her book, The Art of Fear: Why Conquering Fear Won’t Work and What to Do Instead, will be released on June 13, 2017. Ulmer lives in Salt Lake City, Utah with her husband Kirk Jellum and their two savannah cats. For more info, please see: www.kristenulmer.com

1. What really inspired you to write your book, to force you from taking an idea or experience and conveying it into a book?    

What inspired me to write this book is this: as a mindset facilitator, I noticed most of my clients problems were being resolved once they healed their relationship with fear- meaning they took fear out of the basement and welcomed it into their lives as an honored and natural part of who they are. Yet everywhere I looked, were other facilitators, teachers, doctors and more, only seeking to help their clients put fear further and further in the basement. That action, while well intended, was harming a lot of folks. So I realized I needed to speak up about what I had learned, and speak up in a big way.    

2. What is it about and whom do you believe is your targeted reader?    

The Art of Fear addresses the cause of our fear and anxiety based problems- the cause being the current way we view and deal with fear. At this time, there exists a humanity wide belief that fear is a hindrance which must be fought, overcome, or rationalized away-- and that emotional intelligence is our ability to understand our emotions, and ultimately control them.   Weaving in my own personal story as someone who was celebrated in the media for being great at doing exactly that, I outline how my successful "conquering of fear" ability had unfortunate side effects, and caused alarming, long term problems for me. I found out the hard way, that that effort is entirely the wrong approach for dealing with this strong, and wildly misunderstood emotion. Today however, I realize "emotional intelligence" could instead be our ability to feel and express our emotions in a mature and creative way. That shift simply changes, everything.  I give very specific, and fun advice on how to make this transformation, and why that effort can solve many of our fear and anxiety based problems. I also write about how forging a healthy relationship with fear is also a path to living your most magnificent life.   My audience is anyone who struggles with under-performing, burn out, indecisiveness, insomnia, depression, excessive anxiety, excessive anger, excessive fear, reoccurring injury or injury that won't heal, illness that makes no sense, and more.    

3. What do you hope will be the everlasting thoughts for readers who finish your book? What should remain with them long after putting it down?  

That the way to deal with fear is the exact opposite of what they've ever been taught. And that if you start a fear practice, meaning you find a way to feel and honor your fear, that action is one of the best things you will ever do toward solving your problems, coming alive, expanding who you are, and going all the way with your time here on earth.   

4. What advice or words of wisdom do you have for fellow writers?    

Once you get started writing your book, if it was really meant to be (meaning you've figured out the right book to write) and you are on the right path, the process of writing it will become magical. And in my experience, easy.   For me, writing The Art of Fear became one of the best, most natural experiences of my life. Right up there with marrying my amazing husband. I even think it was better than the process of becoming a professional extreme skier. I wonder, too, if it feels about the same as growing, giving birth to, and raising a baby?    

5. What trends in the book world do you see and where do you think the book publishing industry is heading?    

There seems to be great support for authors who are seeking to challenge existing norms, or are willing to break up existing patterns. In today's rapidly changing world, thought leaders who are willing to step way outside of current belief systems, seem to be getting book contracts. But perhaps, has that always been the case?  

6. What great challenges did you have in writing your book?    

I am computer illiterate. There's that. Oh and I wrote the book while on the road. I wrote in Cuba, Hawaii, Mexico, Alaska, the Caribbean, at Burning Man. While that sounds ideal, I assure, it was not. I'm used to being a lady of leisure, so when all my friends were off having a blast I stayed in my hotel (or RV) typing away furiously with two fingers. While visiting Cuba even, I wrote 6 hours a day. Who does that?     

7. If people can only buy one book this month, why should it be yours?  

Here's the deal: Your relationship with fear... is the most important relationship of your life. If you don't have a healthy, conscious, considerate relationship with it, you don't have one with yourself. If you are at war with fear, you are at war with yourself.   But if you end that war, a war mind you that is unwinnable and being carried out in your unconscious mind and messing up your life in covert ways you often can't see, not only do so many of your problems become very manageable, and your life will start to make complete sense, but you will rise to a new level of whole mind potential.   Oh, and I tell some great stories too. It will be a crazy ride for you on at least four levels: a big picture understanding of why fear is showing up for humanity the way it is, my ridiculous, thought provoking, personal story of what it was like to be a professional extreme athlete, major ah ha moments about your own life, and wild analogies that drive everything home. Layers, baby, layers…  

DON”T MISS THESE!!!
A Ruling In Favor Of A People’s Court For Book Publishing Industry

Book Publishing Industry  Is Spared Its Oscar Moment

Does Book Industry Need Its Own Snap Chat IPO?

When Our Dictionaries Make Us Dumber

Will YouTube Actually Save Or Kill All Books?

Overcoming Your Book Marketing Phobia!

Liberal Arts Degree Decline Hurts Publishing & Society

Prevent English Language Abuses; Love Wordplay

2017 Book Publicity & Marketing Toolkit For Writers Of All Genres

How To Craft Press Releases That Net Your Book Media Exposure

The right book marketing strategy for you

Overcoming Book Marketer's Block in 10 Easy Steps

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and raised in Brooklyn, now resides in Westchester. Named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs 


Monday, May 22, 2017

Interview With Author William Donaldson, PhD


Simple Complexity: A Management Book for the Rest of Us: A guide to Systems Thinking

Dr. William (Willy) Donaldson is a Professor at the University of Virginia and the Director of Outreach and Interdisciplinary Programs for the School of Systems and Information Engineering. Willy has over 30 years of experience as a Board member and President and has been CEO of 8 companies including a publicly traded company and an international joint-venture. Willy is the Founder and President of Strategic Venture Planning, a management consulting firm that assists boards, investors and senior management teams maximize results. His experience runs from start-up to International 50 companies, private and public companies, from services to manufacturing, from low to high tech and from for profit to not for profit. He is a member of the International Council on Systems Engineering, where he chairs the Enterprise Systems working group world-wide. For more information, please see: SimpleComplexityBook.com

1. What really inspired you to write your book, to force you from taking an idea or experience and conveying it into a book? For years I have been on boards and consulted with companies and shared my unique view of managing a company as a system-of-systems and my peers and clients said my approach, and the insight it provided into management, was unique, compelling and they encouraged me to share it.

2. What is it about and whom do you believe us your targeted reader?  All owners, founders, managers and board members will answer yes to the question "Is your company a system", yet the vast majority of them have never studied systems thinking, systems dynamics and natural system behaviors. This is a huge over sight. So the book is targeted as an approachable introduction to the topic and a supplement to all of the great managementliterature already written about the discrete, individual topics - Leadership, culture, marketing, sales, etc. Peter Senge, in The Fifth Discipline" tried to promote systems thinking, but his work was seen as too academic and somewhat unapproachable. I set out to write an approachable management book about systems thinking.

3. What do you hope will be the everlasting thoughts for readers who finish your book? What should remain with them long after putting it down? That they never stop thinking about their enterprise as a living, changing system that must be managed as such. I hope they see the dynamics that have been swirling around them with a new set of lenses provided by systems thinking and my models and begin to manage accordingly.

4. What advice or words of wisdom do you have for fellow writers? First, put your ego aside and write for your readers. Second listen to your editor. My editor, Amanda Rooker, was an angel, a tough and demanding angel, but she transformed the book from good to great. Third, realize that writing the book is just one part of thejourney of telling your story. You platform, your blog, your social media and your efforts have to align and be sustained for a long period of time. In short, you must be passionate about what you write about.

5. What trends in the book world do you see and where do you think the book publishing industry is heading? I am too new to be an expert, but I think authors now have to have a broad platform and genuinely connect with their audience in a holistic way. There will be sometransactional readers who buy and read the book, but the real results will come from expanded connections with the audience.

6. What great challenges did you have in writing your book? 
The biggest challenge I faced was having to stop refining and adding. As much as I wanted to stop and publish, I also wanted to keep adding anecdotes and notes from the field and content.

7. If people can only buy one book this month, why should they buy yours?
 If you are a manager, or owner, or board member and you haven't been exposed to systems thinking, you are missing out on a set of tools, lenses, mental models, and techniques that can bring you much greater clarity. I have had three CEOs (each a CEO multiple times) read Simple_Complexity and immediately buy it for their whole staff and start the process of group learning using a systems perspective. Thinking in systems is truly transformational, and not just in business. 

DON”T MISS THESE!!!
A Ruling In Favor Of A People’s Court For Book Publishing Industry

Book Publishing Industry  Is Spared Its Oscar Moment

Does Book Industry Need Its Own Snap Chat IPO?

When Our Dictionaries Make Us Dumber

Will YouTube Actually Save Or Kill All Books?

Overcoming Your Book Marketing Phobia!
Why Authors Need To Get Physical With Their Book Marketing

Liberal Arts Degree Decline Hurts Publishing & Society

Prevent English Language Abuses; Love Wordplay

2017 Book Publicity & Marketing Toolkit For Writers Of All Genres

How To Craft Press Releases That Net Your Book Media Exposure

The right book marketing strategy for you

Overcoming Book Marketer's Block in 10 Easy Steps


Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and raised in Brooklyn, now resides in Westchester. Named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs 

Sunday, May 21, 2017

Interview with author John Allison



The Art of Practicing Law: A Practical Guide for Lawyers 

Message from the author:
I am a successful lawyer with extensive experience, initially as a law firm partner in private practice for many years, representing individuals, small businesses, non-profits and large companies.  While in private practice I chaired a committee of the American Bar Association, served as a Judge Pro Tem, and had management roles at two different law firms.  My law practice grew based on repeat business and referrals from satisfied clients.  I then joined the legal department of a Fortune 100 company, and hired and led teams of lawyers representing the company in mass tort, class action and other complex litigation.  As Assistant General Counsel my responsibilities included developing the guidelines the company used to hire and evaluate lawyers in private practice.  My experience working closely with senior corporate executives and department managers enabled me to develop a deep appreciation of what clients want from their lawyers.  More recently, I founded The Coach for Lawyers, LLC which offers individual coaching, law practice consulting, mentoring and professional training for lawyers.
I have written three books about the legal profession and the practice of law which are featured on my website atwww.johnallisonauthor.com.  


1.  What really inspired you to write your book, to force you from taking an idea or experience and conveying it into a book?
From my experience practicing law for 43 years I learned a great deal about the particular skills and attributes that make some lawyers highly effective.  I wrote this book to share what I’ve learned with other lawyers, in order to help more lawyers fully understand and serve the best interests of their clients and master the art of practicing law.

2.  What is it about and whom do you believe is your targeted reader?
This book fills the gap between the analytical and substantive skills learned in law school and the additional skills and attributes that are needed to be highly effective as a lawyer.  My targeted readers are lawyers who want to master the art of practicing law.

3.  What do you hope will be the everlasting thoughts for readers who finish your book?  What should remain with them long after putting it down?     
Lawyers who understand that legal issues arise in the context of human relationships and human experience will find greater satisfaction and personal fulfillment in their professional lives.  Readers of the book will also learn particular skills and techniques that will make them more effective as lawyers.

4.  What advice or words of wisdom do you have for fellow writers?
Choose a topic you are passionate about.  Be open to your intuition as you write, and stick to a writing schedule that works for you.

5.  What trends in the book world do you see and where do you think the book publishing industry is heading?
More people are writing more books about more topics, particularly as self-publishing has become acceptable.

6.  What great challenges did you have in writing your book?
Getting stuck from time to time.

7.  If people can buy only one book this month, why should it be yours?
Lawyers should buy this book because it will help them be more effective lawyers.

DON”T MISS THESE!!!
A Ruling In Favor Of A People’s Court For Book Publishing Industry

Book Publishing Industry  Is Spared Its Oscar Moment

Does Book Industry Need Its Own Snap Chat IPO?

When Our Dictionaries Make Us Dumber

Will YouTube Actually Save Or Kill All Books?

Overcoming Your Book Marketing Phobia!

Liberal Arts Degree Decline Hurts Publishing & Society

Prevent English Language Abuses; Love Wordplay

2017 Book Publicity & Marketing Toolkit For Writers Of All Genres

How To Craft Press Releases That Net Your Book Media Exposure

The right book marketing strategy for you

Overcoming Book Marketer's Block in 10 Easy Steps

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and raised in Brooklyn, now resides in Westchester. Named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs 


Saturday, May 20, 2017

Interview with author Allan Topol



WASHINGTON POWER PLAY


Allan Topol WASHINGTON POWER PLAY is Topol’s 13th novel of international intrigue. Two of them, SPY DANCE and ENEMY MY ENEMY, were national best sellers. His novels have been translated into Japanese, Portuguese and Hebrew. One was optioned and three are in development for movies. More recently, many of his books focused on his Craig Page series, including THE ARGENTINE TRIANGLE, THE RUSSIAN ENDGAME, SPANISH REVENGE, CHINA GAMBIT and ITALIAN DIVIDE.

In addition to his fiction writing, Allan Topol co-authored a two-volume legal treatise entitled SUPERFUND LAW AND PROCEDURE. A graduate of Yale University Law School, he is a partner in a major Washington law firm, and has traveled extensively researching locations for his novels. He wrote a weekly column for Military.com and has published articles in numerous periodicals including the New York TimesWashington Post, and Yale Law Journal. He also has blogged for Huffington PostFor more information, visit www.allantopol.com.


1. What really inspired you to write your book, to force you from taking an idea or experience and conveying it into a book?
I wanted to make readers aware of the great struggle going on between the US and China for world domination. I wanted them to learn that the Chinese government is doing significant spying in the US and could influence a US presidential election.

2. What is it about and whom do you believe is your targeted reader?
It is about espionage and power struggles at the top of our government in Washington. My targeted audience is anyone who wants to read a fast moving suspenseful page turner that has ideas and substance. Also, Washington Power Play has compelling characters, particularly Kelly Cameron, the FBI agent and single mother who is the protagonist. 

3. What do you hope will be the everlasting thoughts for readers who finish your book?
What should remain with them long after putting it down?
I hope my readers will become aware and recall that the Chinese government has grown increasingly powerful on the world stage. It is critical that the US government come to grips with the competing power of China. 

4. What advice or words of wisdom do you have for fellow writers?
Washington Power Play is my thirteenth novel.  I would advice my fellow writers to maintain their passion for writing. Recognize that writing a novel takes time and hard work. Even if you suffer setbacks or rejections, persevere and keep writing to fulfill your dream.

5. What trends in the book world do you see and where do you think the book publishing industry is heading?
The major trend is the growth of e books which I believe will continue to be a considerable part of the market, particularly in the thriller genre. With the addition of e books, it is possible to reach a wider audience. I see continued expansion of both print and digital books. 

6. What great challenges did you have in writing your book ? 
The challenge that I face is the one confronting all thriller writers today. We must develop a creative plot, with compelling characters, that is not merely a rehash of the news.  I wanted to inform readers while providing a story that kept them up at night turning pages. 

7. If people can only buy one book this month, why should it be yours?
My book, Washington Power Play is an insiders view of Washington that presents intrigue and revenge at the highest levels in the US government. A reader will not only be entertained, but the reader will also be informed.

DON”T MISS THESE!!!
A Ruling In Favor Of A People’s Court For Book Publishing Industry

Book Publishing Industry  Is Spared Its Oscar Moment

Does Book Industry Need Its Own Snap Chat IPO?

When Our Dictionaries Make Us Dumber

Will YouTube Actually Save Or Kill All Books?

Overcoming Your Book Marketing Phobia!

Liberal Arts Degree Decline Hurts Publishing & Society

Prevent English Language Abuses; Love Wordplay

2017 Book Publicity & Marketing Toolkit For Writers Of All Genres

How To Craft Press Releases That Net Your Book Media Exposure

The right book marketing strategy for you

Overcoming Book Marketer's Block in 10 Easy Steps


Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and raised in Brooklyn, now resides in Westchester. Named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs 

Friday, May 19, 2017

Do You Take Responsibility For Your Book’s Success?



What can you do for me?

Those words seem to be spoken by many authors and publishers.  They are asked of publishers by authors, and of marketers by publishers.  Everyone wants to know how someone else can do something that would help them sell more books. They really should ask this question of themselves.

Your book’s success, in the end, is not up to anyone else but you.  The fate of your writing career rests in your hands.  Start taking responsibility for your book.

Too many people expect much more of others than they do from themselves.  They make demands or beg requests – but they don’t take control of the one thing that’s in their grasp – their ability to actively participate in book promotions.

Authors lament weak book sales and blame it on others.  Maybe the book wasn’t so amazing.  Perhaps the author could’ve tried harder at getting publicity rather than spending time complaining about the shortcomings of others.

Authors act with envy and jealousy at authors who made a name for themselves.  They waste time and energy worrying about the riches of others instead of tending to their own situation.

Even when authors hire someone to help them, they’re putting high expectations on them.  They demand more than can reasonably be delivered.  They think a paid fee entitles them to rant endlessly.  Instead, they need to turn inward and honestly assess the role they play in their own success.

It’s human nature to play the blame game and not take responsibility for your actions, but authors must seize control of their plight by acting with accountability.  They can’t just look at what they do right; they must acknowledge what they do wrong and where they don’t give enough attention to things.

What can you do for yourself?  You can allow yourself to take ownership of your book marketing.  You can show that you care and that you feel invested in securing a bright future for yourself.  You can speak, take action, and model good behavior if you chose to do so.

You, as an author, have a right to pursue success, but no one is entitled to achieve it.  You must work hard and smart – and get help and lucky. But it all starts with your frame of mind and attitude.  Ask yourself:  What can I do to improve things?  before you ask others:  What can you do for me?

You can achieve wonderful things, especially when you collaborate with others, but never burden others with thinking they are the ones completely responsible for your success.  No, that task falls squarely on your shoulders.  Wear it well.

DON”T MISS THESE!!!
A Ruling In Favor Of A People’s Court For Book Publishing Industry

Book Publishing Industry  Is Spared Its Oscar Moment

Does Book Industry Need Its Own Snap Chat IPO?

When Our Dictionaries Make Us Dumber

Will YouTube Actually Save Or Kill All Books?

Overcoming Your Book Marketing Phobia!
Why Authors Need To Get Physical With Their Book Marketing

Liberal Arts Degree Decline Hurts Publishing & Society

Prevent English Language Abuses; Love Wordplay

2017 Book Publicity & Marketing Toolkit For Writers Of All Genres

How To Craft Press Releases That Net Your Book Media Exposure

The right book marketing strategy for you

Overcoming Book Marketer's Block in 10 Easy Steps

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and raised in Brooklyn, now resides in Westchester. Named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs 






Thursday, May 18, 2017

Interview with author James Michael Castleton, M.D.



Mending of a Broken Heart: The Nature of Meaning and the Purpose that Gives Life Hope


James Michael Castleton, an award-winning physician, received his training and education in medicine and behavioral science at Stanford, Harvard, Yale, and Oxford University. He is a fellow of the American College of Cardiology and National Heart Institute and a master physician and laureate of the American Board of Cardiology. He currently resides and practices in Fort Lauderdale, Florida. For more info, see: www.jamesmichaelcastleton.com  


1.      WHAT REALLY INSPIRED YOU  TO  WRITE  YOUR  BOOK , TO  FORCE  YOU  FROM  TA K I N G AN  IDEA  OR  EXPERIENCE  AND  CONVEYING  IT  INTO  A  BOOK ?
After nearly 30 years of medical practice, it has become clear that meaning is the driving force for our existence—it is our reason for living and the rationale for why we do what we do. Its absence is also the principle cause of most disease and despair.

Yet, even as meaning is not a new topic, I realized that it does not have the impact on clinical practice it should because of the imprecision with which it has traditionally been defined. Meaning has been too often discussed without actually clarifying what it means and has been used interchangeably with other terms, such as purpose, hope and happiness, with which it is not synonymous.

As I saw patients go round-and-round seeking but never finding meaning—and suering the emotional and physical consequences—it became clear that unless the meaning of meaning were clearly understood, most attempts to encourage people to make healthy lifestyle changes would fail. When life served me up my own crisis of meaning, I had personal and professional reasons for beginning the investigation that lead to this book.

2.      WHAT IS IT  ABOUT  AND  WHOM  DO  YOU  BELIEVE  IS  YOUR  
TA R G ET E D READER?
This book is about the nature of meaning and the purpose that gives life hope.

I endeavor to explain, not simply how to live a meaningful life, but what it is that you are feeling when you find life meaningful—and why this emotion is built into our natures, so that you can create not simply imitate a meaningful life. Because meaning is not an end in itself, but is a byproduct of a way of life, this begs other questions—such as what it is a byproduct of, and I discuss how meaning relates to purpose and hope, as well as how it diers from happiness—also an essential emotion.

A common misconception in Christian circles is the notion that happiness must be denied in order to find life meaningful. This is a terrible myth and I discuss what it is that does need to be denied, as well as what needs to be cultivated, so that life can be experienced as both happy and meaningful. I also discuss how each contributes to the contented life.

Victor Frankl, the great Viennese psychiatrist and founder of Logotherapy, was once asked how he reconciled his practice with his faith. He replied that the purpose of psychiatry was to heal the soul, while that of religion was to save it. I came to the conclusion that the soul cannot be healed until it is first reformed and that the question of meaning will eventually, and necessarily, beg questions that invoke a consideration of faith. For me, faith provided the best answers to these questions.
I have been a behavioral anthropologist, cognitive psychologist and physician. Mending of a Broken Heart looks at the question of meaning from multiple perspectives including medicine, anthropology, humanism, Greek philosophy, eastern philosophy and faith. It shows where each can contribute, where some fall short, and where faith makes unique contributions.
Mending of a Broken Heart is meant for the person of faith or the spiritually minded. It is a personal journey told from a personal perspective. It is heartfelt, poetic and searching and will appeal to the person who seeks to live life with all that they are: heart, soul, mind and strength.

3.      WHAT DO YOU HOPE WILL BE  THE  EVERLASTING  THOUGHTS  FOR  READERS  WHO FINISH  YOUR  BOOK ? WHAT SHOULD REMAIN WITH THEM  LONG  AFTER  PUTTING  IT DOWN ?
Every life journey is ultimately one of faith and personal responsibility. We all place our trust in something or someone and we create the meaning of our lives with every decision that we make. It therefore behooves us to choose wisely for it is the quality of our decisions that will determine the quality of our lives. My aim is to give readers a road map to the sorts of decisions they will face and the types of choices they must make in order to give their lives the truest purpose and create for them the greatest meaning and happiness. I aim to summarize such insights succinctly, such as in the the following examples:

The measure of a life worth living is whether at the end one can say not that it was lived well but that it was well lived. A life lived well will be happy, but it is the life well lived that is meaningful. Happiness speaks to our health, meaning to our hope. The former provides for the necessities of life; the latter provides a reason for living. The former is found in self; the latter is found in God.
Happiness comes from properly loving oneself. Meaning comes from loving others as oneself. The meaningful life is one that has been rich in significance because it has been both consequential and worthy. Loving another selflessly gives my life consequence and a sense of being valued. When I am loved selflessly, I experience its worth.

The key to happiness is realizing it is not the same thing as meaning. The key to meaning is realizing it is to be found neither in the pursuit nor in the denial of happiness. We are spirit and we are flesh, and each part of our being needs to be nurtured if life is to be healthy and whole. Meaning provides for the health of the spirit, while happiness provides for that of the body. They are not synonymous and the health of both is essential to the contented life.

4.      WHAT ADVICE OR  WORDS  OF  WISDOM  DO  YOU  HAVE  FOR  FELLOW  WRITERS ?
Write because you love to write, realizing that very few people are able to make a living at it. Be sober- minded. Determine whether your objectives require publishing or could be met by another means such as journaling. If you decide to publish be realistic, become informed, cultivate a taste for rejection, develop a thick skin and foster a humble heart. Rejection is the rule and success is the exception. Don’t use self- publishing as a means of circumventing rejection by a traditional publisher, unless you have exceptional credentials and a well-defined market that you are uniquely positioned to serve. Otherwise, you will be disappointed.

Remember that publishing is a business and you need to treat it as such. Rejection is not personal and don’t make it or take it so. Becoming an author is a marathon, not a sprint, and you need to do what needs to be done not knowing, in the moment, whether it will lead to success. Begin with the end in view, but recognize that the journey consists in an eternal now composed of simply taking the next step. That is why you need to love the process—all of it—which includes the promotion and networking that is 80% of the eort. Truly, as demanding as it it to write your book, there is a reason those in the know say that it is the easy part—it is because they are correct.

5.      WHAT TRENDS  IN  THE  BOOK  WORLD  DO  YOU  SEE  AND  WHERE  DO  YOU  THINK  THE BOOK  PUBLISHING  INDUSTRY  IS  HEADING ?
Digital technology is progressively eroding the advantages of traditional publishers.

Most readers now make their reading decisions via their social media connections and through the recommendations of their digital subscriptions, not at a bricks-and-mortar bookstore.

The most powerful platforms such as Facebook, Amazon, and Goodreads are democratizing their advertising tools such that individual authors can gain the same market insights and achieve the same quality, reach and success as traditional publishers. No longer are traditional publishers gatekeepers to readers and authors are able to build careers using the same crowdsourcing techniques that have revolutionized entrepreneurship—in fact, publishing is moving away from a commodity-oriented market to one where entrepreneurial and networking skills predominate. A new paradigm is emerging.


Nevertheless, traditional and self-publishing remain in many respects a two-tier system running on parallel tracks. Traditional publishers have connections, experience and expertise that most first time authors do not. The query process, though terribly dicult and demanding, helps assure that only works with some promise of success make it to market. It is also a way of finding an agent who is excited by and will take a personal interest in your book.

At the same time, the definition of success is personal and the rise of self-publishing is enabling the emergence of “mid-list” authors who can make a satisfactory living doing what they love while maintaining control of their own destiny. In a world of 7.5 billion people, it takes only an infinitesimal fraction of followers to make a living. It is all about targeting and reach, and here the rise of digital publishing and advertising and self-service analytics has gone a long way to creating a new game with new rules and new opportunities.

6.      WHAT GREAT CHALLENGES DID  YOU  HAVE  IN  WRITING  YOUR  BOOK ?
Writing the book was the easy part—if 5,000 some-odd hours of single-minded focus can, by any stretch of the imagination, be considered “easy”. Understanding and executing the level and scope of personal eort required in promoting my book has been mind-boggling, but immensely satisfying. I have had to develop a fund of knowledge in regards to establishing a social media presence, development of advertising creative, market segmentation, market analysis, benchmarks for ROI, and just plain stamina (a “marathon mindset”) that was unexpected. These realities, however, are an intrinsic part of every author’s journey—whether that is with a traditional publisher or as a self-published author. Digital and social media may have created new opportunities, but they have also created new rules and demands. They may have leveled the playing field but they have also raised its altitude a few thousand feet.

7.      IF PEOPLE CAN  ONLY  BUY  ONE  BOOK  THIS  MONTH , WHY  SHOULD  IT  BE  YOURS ?
This book addresses the most important questions a person will ever ask and guides them to the answers that will have the single greatest impact on the quality of their lives.

Purpose, meaning, hope and happiness are not optional parts of existence and they have no expiration date. Even though they are the measure of our lives, they are experiences we are born into with little more than an instinctual understanding of their nature are and no practical understanding of how to achieve them.

Popular wisdom regarding meaning is not so wise, and what insight most gain is often at the cost of a lifetime of accumulated mistakes. At the same time, too many consider these issues seriously only at the middle or end of their lives when things do not turn out as they expected or desired.

I do not want to see others live lives of regret because they have postponed these questions until they can no longer be avoided and less can be done to change the outcome. Rather, I want to see others live full and meaningful lives because they have grappled with these questions with the necessary understanding that brings them the contentment they desire—an understanding I endeavor to give them, as a fellow traveler, and as a physician and behavioral specialist.

Check These Out!!
Interview with best-selling author Tess Gerritsen

12 Big Threats to Free Speech

Welcome To Your 2017 Complete Author Book Marketing & PR Toolkit

Choosing Your Next Book Or Dog Is Challenging

Does Your Subject Line Stink?

Should authors Use Twitter or Facebook

How Big Book Marketing Comes From Small Things

Why selling a home and promoting a book are similar

Overcoming Your Book Marketing Phobia!

How Authors Should Promote Books On News Trends

Do You Promote Your Book Outrageously?

Do You Support The Bookism Movement?

What Color Is Your Book Marketing Parachute?


Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and raised in Brooklyn, now resides in Westchester. Named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs